Red Fox Therapy & Wellness, founded by Jen, required a robust, fully responsive website that captured her vibrant personality and distinctive therapy style. The finished site includes a streamlined contact form tailored to attract the right clients, minimizing unnecessary inquiries. One challenge I encountered was to design a warm and colorful aesthetic while upholding the professionalism essential in a therapy setting. To achieve this, I utilized custom illustrations and a muted yet warm color palette, creating a perfect balance between vibrancy and professionalism. The accompanying brand strategy document created during the project ensures consistent design across all platforms, including social media.